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You don’t need to figure this out alone. We’ll guide you through it.
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FAQ’s
Frequently asked questions related to contacting or working with Eric
Got questions? You’re not alone.
Here are answers to the things families ask us most before we begin working together.
Do you only work with students applying to Ivy League schools?
Not at all. While we have deep experience with top-tier institutions, our focus is helping students find the best fit—not just the most famous name.
Can we start with just an exploratory conversation?
Yes. That’s what the free 20-minute consultation is for. It’s low-pressure and designed to give you clarity.
How do we know this will be a good fit for our family?
If you care about values, authenticity, and expert strategy—we’ll likely be a great match.
When should we start this process?
Sooner than you think. Ideally, 9th or 10th grade. But we also work with seniors on an accelerated basis. But in this work there are no emergencies.
What makes your approach different?
It’s personal. Strategic. And deeply rooted in values—not just outcomes.
Do I even need an outside counselor?
School counselors are valuable, but they often have large caseloads and limited time (Eric knows… he was one!). Also, having outside support means you don’t have to talk about college at the dinner table every night. We help set healthy boundaries, so you can focus on being a parent while we handle the college strategy.
Do you work with parents directly too?
Yes. Family alignment is key to this process, and we’re here to support both student and parent.
Do you work with students applying to all types of schools?
Yes! We guide students applying to Ivy+ universities, public flagships, liberal arts colleges, STEM programs, and specialized, dual degree or direct entry programs like BA/BFA or business.
What if my student isn’t a “perfect” candidate?
Luckily, there is no “perfect” candidate. We help all students strategically highlight their unique strengths, emphasizing authenticity over perfection to make their applications stand out.