More than a college consultant.
Coach. Mentor. Strategist.
Guiding your family with clarity and care.
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ABOUT the founder
Meet Eric Sherman
A boutique, values-driven college consulting practice for families who want more than just polished applications. With over two decades of experience in selective admissions and elite independent school counseling, Eric brings a rare combination of insight, empathy, and strategy to each student he works with.
He began his journey as an Admissions Officer at Columbia University, then went on to support students at top-tier schools like Brentwood and Kehillah, before joining the renowned firm IvyWise. Across every role, one thing remained clear: the students who succeed are the ones who pursued their authentic interests rather than trying to predict what it is that they think that colleges want to see.
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Our Values
Admit Coach was born from a passion and put into existence with strategy. This practice isn’t about gaming the system. At its best, it can be a healthy partnership and an exercise in self reflection. We use what is within arm’s reach for students in order to best position them for success in the college process.
What you can expect:
Integrity
Authenticity
Strategy
AND ALWAYS:
Long-term flourishing over short-term wins.
Our Approach
At Admit Coach, we combine structured strategy with deep self-reflection.
QUALIFICATIONS
Why we’re the best in the industry
When it comes to college admissions, experience isn’t optional—it’s essential.
With a decade inside the most selective admissions offices and elite independent schools, Eric brings a level of insight few can match.
What you can expect:
- Former Admissions Officer at Columbia University
- Premier Admissions Counselor at IvyWise
- Specialized in working with students from rigorous independent & boarding schools
- Experience advising international students, student athletes, visual artists and musicians
- College Counselor at Brentwood School (Los Angeles)
- Deep understanding of highly selective admissions standards
- Extensive network across top-tier colleges and decision-makers
- Known for creating emotionally intelligent, values-aligned applications that stand out
Let’s start the conversation.
Your child’s future deserves more than guesswork.